Jacquie Severs works at the intersection of place, identity and economic development. A marketing executive and place branding strategist with more than two decades of experience, Jacquie has worked with cultural institutions, consumer brands, and government organizations. Jacquie’s work helps communities navigate change: economic transitions, repositioning challenges, the gap between how a place has been perceived and what it wants to become.

Her practice integrates marketing strategy, narrative theory, and stakeholder alignment to develop place brands that hold up under scrutiny. Place brands built not on aspiration alone, but on evidence. Jacquie holds a Master's degree in Place Branding, with research focused on the role of identity and narrative in regional economic development. She is particularly interested in how creativity can serve as an instrument of inclusive growth, and how the stories communities tell about themselves shape the futures they're able to build.

Jacquie is passionate about what makes places great and building community. Whether through consulting or speaking engagements, Jacquie enjoys discussing how effective place branding strategies can make a real difference. Get in touch.